Sales Effectiveness Case Study
An organisation's sales force is the point at which all organisational capabilities come together - systems and processes, culture, strategy, planning, marketing and so on.
This leading IT organisation had invested significantly in the quality of their sales force and supported them with top quality training and an investment in the very best CRM software.
Unfortunately the sales force continued to struggle to meet targets and their best sales people were leaving. They needed to find out how to help their sales force perform better. To provide an environment that would attract and retain the best people in the business.
Our Sales Effectiveness Profiling (SEP) software was used to help solve these issues. SEP first undertook a review of team issues using the TEP online survey - over 100 sales force issues were examined - sales planning to culture to information management systems, management and so on.
TEP identified 8 key issues that if resolved would help lift the performance of the sales team. TEP then guided the leader and their team through the development and implementation of improvement plans to address these issues.
With day to day team frustrations removed, sales people could focus on the customer and associated revenue targets. Sales increased, customers were happy and good sales people stayed with the company.
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